FIREWORKS, LIGHTNING AND THUNDER STRIKE FEAR
PHOENIX, Ariz. – (June 10, 2003) The
odds of being struck by lightning are about one in 700,000.
The odds that lightning and thunder will strike fear in dogs,
causing anxiety is all too common. According to pet health
experts at Farnam Pet Products and Veterinary Products Laboratories,
there is a healthy fear of loud noises, but dogs that suffer
from noise phobias may respond with inappropriate or unwanted
behavior that causes property destruction, upsetting harmony
in the household.
Developed by veterinarians, D.A.P.™ (Dog
Appeasing Pheromone) is a synthetic pheromone that naturally
controls and manages pet behavior associated with anxiety,
fear, stress or phobias. The pheromones are released into
the animal’s environment through a diffuser that plugs
into an electrical outlet, delivering pheromones 24 hours
a day for approximately 30 days for trouble-free treatment.
Fear of loud noises elicits responses such as pacing, trembling,
hiding and howling. A few weeks prior to expected noisy celebrations
or storm season, plug in D.A.P. to ease Fido through.
How Do Pheromones Work?
D.A.P. calms dogs by emitting synthetic pheromones that mimic
the pheromones of a lactating female dog. By replicating this
signal of comfort, D.A.P. helps alleviate fear and stress
related behaviors. The University of Lincoln (United Kingdom)
Animal Behavior, Cognition and Welfare Group has been working
with D.A.P. for the past three years to assess its value in
the treatment of stressed and troubled canines. Research has
shown that the appeasing pheromone can be very effective in
many areas of canine behavioral therapy. This chemical communication
can be central to providing simple, effective treatment for
thousands of dogs with stress related conditions and behavioral
“Sam” is a Border collie who would
pace and pant heavily during the annual July Fourth neighborhood
fireworks display. As an animal trainer at Westwood Animal
Hospital (Kansas), Dennis Bastian, Sam’s owner, knows
something about pet phobias and anxiety. “I was skeptical
about pheromone therapy, but decided to give it a try. We
plugged in D.A.P. a week before July Fourth, and whereas Sam
normally would have paced or hid, he actually sat by the front
door next to open windows – I can honestly say the D.A.P.
had a tremendous effect.”
Missouri-based veterinary behaviorist Debra
F. Horwitz, DVM DACVB, unsuspectingly helped a client’s
senior dog endure thunderstorms. “I was treating ‘Buzzy‘
for a severe socialization disorder, but after a while, she
noticed that ‘Blanche’ was not exhibiting her
usual signs of distress during thunderstorms. The client was
so pleased to be able to help her older dog deal with her
life-long anxiety about storms with such a simple solution,”
Pet owners can ask their vet about D.A.P.
or go to a specialty pet store or online retailer and look
for Comfort Zone™ with D.A.P.™. Information also
is available on the Internet at www.farnampet.com. Veterinarians
looking for more information should go to www.vpl.com.
Founded in 1946, Farnam Companies, Inc., is
a privately held company and a leader in the animal health
products industry. The company specializes in parasite and
insect control products, nutritional solutions for animals
and products that improve quality and enjoyment of life for
animals and enhance the human/animal bond. For information
about Farnam, go to www.farnam.com on the Internet.
We Make Life Better for Animals and Their People