| Simple First Aid For Pets Sulfodene® is Best Selling Dermatological for More than 
                    40 Years
 
 PHOENIX, Ariz. - (March 21, 2003) Ever have an itch that just 
                    won't stop, no matter how much you scratch? Well, if it's 
                    happening with cats and dogs it could be a sign of a problem. 
                    Excessive scratching could be an indication of fleas, ticks, 
                    allergies, dermatitis or an open wound. Beyond the initial 
                    problem causing your pet to itch, nonstop scratching may cause 
                    further irritation and possibly open the site, making it susceptible 
                    to infection.
 Farnam Pet Products recently acquired Sulfodene® 
                    skin medications, the leading over-the-counter treatment and 
                    relief for pet skin ailments.  
                    SulfodeneHC® Anti-Itch Lotion for dogs 
                      and cats is a powerful, yet safe, medication that helps 
                      stop itching fast and speed healing. The lotion starts working 
                      instantly to penetrate under the skin, stop the itch and 
                      start the healing. Sulfodene® Skin Medication for Dogs 
                      is specifically for dog skin problems and is the only FDA 
                      approved over-the-counter aid in the treatment of hot spots. 
                      Plus, it's first aid for scrapes and abrasions. Sulfodene® Medicated Shampoo & Conditioner 
                      for Dogs contains two veterinarian-recommended itch fighting 
                      active ingredients, and all while moisturizing, cleaning 
                      and deodorizing the skin and coat. Sulfodene also contains 
                      an antibacterial to help prevent infection.  One of the most common canine medical problems 
                    seen by veterinarians is skin related, such as rashes and 
                    hot spots. Some dogs will continue to dig and scratch until 
                    they really damage their own skin. Does your dog experience 
                    itching so intense that it rubs, scratches and bites incessantly? 
                    That may be may be a sign of hot spots . Other signs include 
                    hair loss, redness, scaling and secondary infection.  A hot spot starts because something irritates 
                    the dog's skin. The dog's response is to scratch the affected 
                    area causing the skin to become raw and often infected. Many 
                    things can lead to these hot spots including food and airborne 
                    allergens, ticks, fleas and other insect bites, and contact 
                    allergens like grass. The best way to avoid hot spots is prevention. 
                    Keep fleas and ticks off your dog. Groom and bathe your dog 
                    as necessary to keep the hair and coat in good condition. 
                    Keep nails trimmed and limit sources of irritation to the 
                    best of your ability. However, if treatment is needed, a leading 
                    brand of dermatological products for dogs is available at 
                    pet, grocery and drug stores, making relief minutes away in 
                    most cases.  For information about Sulfodene , go to www.sulfodene.com |